Jammu and Kashmir Tourism to promote aggressively’

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The Director of Tourism for Jammu and Kashmir, Tasaduq Jeelani, recently confirmed that tourism department will aggressively market Jammu and Kashmir (J&K) as a top tourist destination in the upcoming travel trade shows.

He stated this while addressing a meeting with the head of local associations of tour operators, houseboat owners and hoteliers at TRC, Srinagar. The meeting was held to discuss and prepare the local stakeholders for promotional campaigns to attract tourists for autumn and winter seasons.

During the meeting, Jeelani confirmed the travel trade and tourist inflow from Malaysia, Thailand, Singapore and Bangladesh have grown over the past few years, and the tourism department will make sure that the number of travellers increases from these markets.

“It is encouraging that the foreign tourist flow to Kashmir and Ladakh has increased in these countries where we would go and show our presence in the travel marts. We will visit these places and project J&K as one of the best and safe tourist attractions and convince the travellers there to visit J&K,” he said.

He also added that the department is planning to participate in the travel shows at Surat, Pune, Mumbai, Delhi, Hyderabad, Ahmedabad, Kolkata to tap the domestic market.

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